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The Truth
Campaign
The brief asked students to design a brand voice that engages the public to trust the New York Times as a reliable source for unbiased information.
The New York Times
Creative Brief for the Young Ones Award | 2020
Collaborators: Bao Bao, Lin Shen
Truth Campaign: Text
Truth Campaign: Image
Subway Distribution
My group mates and I created a visual campaign that would be applied
throughout the MTA, that stands as a metaphorical reflection of truth that is"no more, no less". Just as the NYT provides readers with directly sourced and unfiltered information, the recipe card is crossed out of all man processed ingredients, and leaves viewers with only the naturally derived ingredients, in its directly-sourced and most innate form.
Truth Campaign: Image
Truth Campaign: Image
Truth Campaign: Image
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Noir Journal | Editorial
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